Created by Selena Gomez, Rare Beauty is making a stand against unrealistic standards of perfection. From the viral, award-winning Soft Pinch Liquid Blush to the bestselling Liquid Touch Weightless Foundation, this is makeup made to feel good in, without hiding what makes you unique. Think airy, breathable, skin-loving formulas that go on easy with a fresh finish that always looks like you. Vegan and cruelty free always.